New Group Passenger Commercial Director

Mike Bevens has joined the leading French ferry operator, Brittany Ferries, as Group Passenger Commercial Director responsible for all passenger marketing activity in the company’s main markets, UK, France, Ireland and Spain.

A travel marketing specialist, Mike was until recently Head of Marketing, Holiday Brands at Thomas Cook and before that he had director roles with luxury tour operators, Western & Oriental and Jeffersons Private Jet Holidays.

Commenting on his new position, Mike says: “It is evident that Brittany Ferries is a premium brand offering service of a quality that is unrivalled on the Channel. The challenge for me is to bring my experience of up-market brands to build our business, not simply for the transport offering, but also for the huge range of ferry-inclusive holidays in our portfolio of products.”